#22 What makes a blog post a strategic choice for your business?

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What makes blogging a worthwhile and strategic choice for your brand? It’s all about the choices you make, from the groups that you interact with, to the content that you write.
 
In November of 2018, I led a Facebook Live session on strategic blogging in Miranda Nahmias’s Facebook Group, Grow Like Woah.
 
In this session, I shared with a group of entrepreneurs exactly how they can produce and promote content that attracts not just any reader, but the right reader. The episode is an edited, audio copy of that session.

This session provides answers to the following questions:

• What do clients and customers want to know when they read your blog?
• Does consistency matter?
• What are some free and accessible online groups you should be using to find out exactly what peoples' most frequently asked questions are?
• What should you do when you run out of ideas?
• What are a few content promotion methods you can use to keep on getting more attention?

Show Notes

What this episode covers
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• The value of consistency. If you want more info on that here’s a blog post that I wrote, which discusses how to approach that in a strategic way.
• A few suggestions about promoting your content. Here’s a post I wrote recently on building relationships with your readers/ audience that will help you with that.
• My ProBlogger post, and Jeff Bullas, an influencer who helped increase the reach of that post with just a tweet.
• The importance of investing in a good social media automation tool (I personally recommend CoSchedule), but which one you choose depends on your budget and needs.
• How offering value in the groups, you are already a part is so important. For more detailed examples, here’s a post I wrote on offering value via Facebook groups.

Miranda Nahmias’ work

• You can listen to a past podcast episode I did with her to learn more about what she does.

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Other stuff mentioned in this episode

• An update from the People Behind the Business Podcast.
• The HubSpot buyer’s journey. More info about it is available right here.

My bio
 
Hey, I’m Rosemary Richings, a specialist in blog content promotion and audience outreach strategy. I help e-commerce and retail brands, driven by their love of improving the lives of their community reach their target audience in a meaningful way.
 
This involves offering blog content creation and webpage copywriting services, along with editing and blog content strategy services, which challenge clients to look at their content as something they can use to offer value over the long-term.
 
My work has been featured on sites such as Buffer and Search Engine Journal, and I have worked with clients such as Yellowpages Canada and E-Bay. My blog, Rosie Writing Space, and podcast, People Behind the Business, are dedicated to providing practical advice for people who are “putting themselves out there” in the digital space. I am based at the Centre for Social Innovation in Toronto, Canada.

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