Think marketing is too expensive or complicated? This episode will change your point of view. Because I looked at things from the point of view of the loyal customer. This involves analyzing examples of wonderful things my favourite small businesses have done in the past to keep me coming back for more.
Because building trust and loyalty isn’t just cheap. It’s also one of the most powerful forms of advertising.
What this episode covers:
I specialize in blog content promotion and audience outreach strategy.
My work has been featured on sites such as Buffer and Search Engine Journal, and I have worked with clients such as Yellowpages Canada and E-Bay. My blog, Rosie Writing Space, and podcast, People Behind the Business, are dedicated to providing practical advice for people who are “putting themselves out there” in the digital space.
I am based at the Centre for Innovation in Toronto, Canada.
For more info about my work, check out www.rosemaryrichings.com.
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What is People Behind The Business?
People Behind the Business is a "show for small businesses with small teams and huge ambitions". The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments.
Episodes will be available right here, along with a few other platforms (see images below to click and subscribe) once a week (Episodes go live every Thursday at 4 PM EST).
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