Every piece of your branding is definitely important (from the logo to your website, to the photos you feature). So…how do you make sure that you don’t get too caught up in how “nice-looking” your colour-scheme is, and focus on branding your business in an intentional way? More importantly, why is that so important? In this episode, I spoke to a branding specialist who answered both those questions.
What this episode covers:
Robyn Young is a brand cultivator, strategy enthusiast, entrepreneur, and CEO of Robyn Young & Co. Her main focus is connecting smart, thoughtful strategy and intentional design. With a professional pedigree that includes market research for top commercial brands like Nike and Target, as well as branded content for UCLA, Modern Luxury and Everyday Health, Robyn has a vast understanding of what sticks and how to pull an authentic story to the surface. Now as the founder of her own branding agency, she pours passion into everything she touches - brainstorming unique brand strategies, overseeing the creative process, teaching branding workshops, and offering inspiration (and the occasional pep talk) for other Startup founders.
Where you can find Robyn online:
Get a copy of her brand planning worksheet: https://www.robynyoung.co/brandworksheet/
Sign up for her brand strategy email course: https://www.robynyoung.co/email-course
Follow her on Instagram: https://www.instagram.com/robynyoung.co/
Check out Robyn’s website: http://robynyoung.co
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What is People Behind The Business?
People Behind the Business is a "show for small businesses with small teams and huge ambitions". The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments.
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