Did you know that one third of online activity is spent watching videos? And chances are you’ve heard numerous others stress the growing popularity of video marketing as well. But what if you’re either super camera shy, and not all that great at talking in front of a crowd of strangers? Do you need to be on video as well? Well…a lot depends on who you’re trying to reach.
So, if being on camera proves to be a necessary evil, and it terrifies you this episode is for you. In this episode, I talked to a visibility expert who works with the types of people you won’t see presenting at conferences or doing Ted Talks. However, they have something worthwhile to share, and want to reach a lot of people quickly. So, they hire Erin, this week’s guest to make sure they’re put themselves out there in a flattering way.
In this episode, two people who know what it’s like to feel awkward on camera: myself and my guest talk about how you can overcome your fear of being on camera.
What this episode covers:
Erin P.S. Zimmerman is the owner of EZ Visibility, where she serves as the Visibility Guide, helping marginalized women create fun, sustainable action plans to grow their businesses and make a name for themselves with ease.
A graduate of the University of San Diego, Erin majored in Communication Studies and Leadership. She has worked on the marketing and production teams for a Top 10 movie theatre chain, Take 2 Production Company, the Kansas City Chiefs NFL team, and co-founded DoubleTake Productions, a photography and videography company, with her twin sister. When she first escaped her 9-5, she served her clients as a social media consultant.
Erin has helped her clients create courses, write books, start podcasts, and even leave their 9-5 jobs. She has been featured in The Huffington Post, and on podcasts like Grief: A Love Story, Women’s Side Hustle Society, and The Know Like & Trust Show, and is a regular guest on KCTV5’s Better Kansas City. Erin is also the President of Kansas City Women in Film and Television and serves on multiple film and media boards in the area. She currently resides in Kansas City, Missouri with her husband.
Where you can find Erin Online:
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What is People Behind The Business?
People Behind the Business is a "show for small businesses with small teams and huge ambitions". The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments.
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