What does a love of fashion and a desire to empower people with chronic illnesses have in common? In the case of Keisha Greaves, this week’s guest all of the above are what inspired her to create her fashion line, Girls Chronically Rock.
On this week’s episode Keisha and I covered the day to-day realities of running an online product business, while living with a chronic illness, and juggling a part-time day job.
What this episode covers:
Just a little background on Keisha (from Keisha’s point of view, thus the first-person tense)
I have Limb-Girdle Muscular Dystrophy (MD); I was diagnosed at the age 24. I was born and raised in Cambridge, MA and went to high school in Cambridge. I received my bachelor’s degree in Fashion Design and Merchandising and then got my master’s degree in Business.
While in graduate school I began to repeatedly fall, and my leg would just give out on me without notice. I would fall to the ground and not be able to pick myself back up, I would need assistance from someone to lift me up with all their might, because it was something I just wasn’t capable of doing on my own.
I also began notice when I tried to reach for certain things in the kitchen cabinets or try to exercise I was unable to lift my right arm up all the way.
I kind of just thought to myself maybe I need to go on a diet and lose weight, but in the back of my mind I knew it something more and after getting all the different testing done, I was officially diagnosed with Limb Girdle Muscular Dystrophy.
I always wanted to be a business owner and create something in fashion, so I started with a t-shirt line. Because I always like to wear different graphic logo t-shirts with different writing on them and wanted something inspiring.
That’s when I came up with the name Girls Chronically Rock because I wanted it to have some form of the name chronic in it for chronic illness, so I thought of Girls Chronically Rock and I loved it.
Girls Chronically Rock was inspired by my own experiences, because I was diagnosed with Muscular Dystrophy and wanted to create something to help motivate, encourage, and let people know you rock and you can accomplish anything you put your mind to.
My t-shirt line consists of many different designs/logs with multiple meanings behind it. I add about a few different designs every month or so with a new look to see what customers may like best.
Each month 10% percent of proceeds go towards the Muscular Dystrophy Association.
Where you can find Keisha Online:
Check out the official Girls Chronically Rock Website (for more info): https://www.girlschronicallyrock.com/
Give Girls Chronically Rock’s Facebook Page a “like”: https://www.facebook.com/GirlsChronicallyRock/
Follow Keisha’s work on Twitter: https://twitter.com/girlschronical1
Keep up to date via Instagram: https://www.instagram.com/girlschronically_rock/
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What is People Behind The Business?
People Behind the Business is a "show for small businesses with small teams and huge ambitions". The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments.
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