The debut episode of People Behind the Business is inspired by a Facebook Live masterclass I had the pleasure of leading on how introverts can pitch businesses…the introvert friendly way.
In fact, it also includes a brief audio clip of the original Facebook Live, in order to kick off the discussion. Special thanks to Kasey Pierce of 819 Social for inviting me to speak in her Facebook Group, Learn Social Media Marketing for Introverted Entrepreneurs.
Once upon of time, I was a shy introvert who would break out into a pool of sweat whenever I did public speaking.
So even though I’ve found coping tactics that actually work, I had to come to terms with my shy introversion for the second time when I started my own business. And when I finally figured out what works best for me, I found an introvert friendly way to connect with other entrepreneurs, and also potential clients.
The debut episode is a reflection on how my confidence has evolved over time. It is also one of the rare opportunities that I get to share how I attracted everything from my first blog followers, to my first clients.
What this episode covers:
Rosemary Richings, founder of rosemaryrichings.com works with small business owners in the retail and E-Commerce sectors, with a social conscience.
She specializes in the writing, editing, and content strategy aspects of developing and enhancing the reach of her clients' websites.
Rosemary's work has been featured on websites such as Search Engine Journal and ProBlogger, and she's worked with everything from major organizations such as Yellowpages Canada and E-Bay to start-ups such as Lokafy and BeFunky Inc.
Her background in content creation, copywriting, and social media marketing comes from over seven years of experience running her own blog, along with direct collaborations with not-for profit organizations such as the Toronto Fringe, Parks and Recreation Ontario, and Shakespeare in Action.
She's also a graduate of George Brown College's web and print editing program, with an English and Theatre Studies BA, and several years of formal writing training.
Quiet Revolution: Unlocking the Power of Introverts (Susan Cain's website, for those who want to learn more about her)
Susan Cain's Quiet: The Power of Introverts in a World that Can't Stop Talking (accidentally referred to as “quiet in a world that can’t stop talking” so think of this as me correcting myself)
Google Analytics included in G-Suite
The surveying resource that you can “opt-in” to via email, that was mentioned in the episode
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What is People Behind The Business?
People Behind the Business is a "show for small businesses with small teams and huge ambitions". The point is to bring together small business owners worldwide to tell their stories about how/why they started their business, along with personal issues that impact how they do business. E.G: living with a mental or physical illness, hearing the word "no" a lot, and finding practical solutions to the challenges of establishing a loyal community of colleagues, customers + friends. My goal is to provide a forum where small business owners can learn from each other's mistakes & accomplishments.
Episodes will be available right here, along with a few other platforms (see images below to click and subscribe) once a week (Episodes go live every Thursday at 4 PM EST).
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