3 signs you've chosen the wrong promotion tactic for your business & what to do about it

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For those of you who haven’t been keeping up with Marie Kondo hype train, her core philosophy is about only keeping things that spread joy. I believe that this can be applied to the online platforms you’re using to promote your business, blog, and podcast, as well.
 
Because engaging with your audience online isn’t just about selling. It’s also about picking mediums that feel natural to you.
 
In this episode, I talk you through how to take methods that aren’t bringing you joy or results out of the equation.
 

Show notes

• The most important takeaway of pancake breakfast event conversation: small business owners’ concerns about the return on investment they’ll get out of their content marketing.
• The most important problem with the “expert” opinions we’re saturated with all the time: and why it’s important to keep in mind the fact that they’ll make money if you try their tactic.
• Why the choices people make with their marketing aren’t a “one-size fits all” process. E.G: not everyone should be blogging, not everyone should do Facebook Lives, etc.
• An important sign that you shouldn’t choose a specific content marketing strategy: your audience doesn’t pay attention to it.
• The only way to find out if you’re choosing the wrong content type. And how following people in your target audience can make a huge difference can help you find out what types of content your audience consumes regularly.
• Why the most important thing you’re looking for, from the people you follow is what content type they’re sharing. And why that’s just as important as the subject matter they share.
• My homework for you if you’re not sure about any of these things: go on social media and following people with mutual interests, that you want to reach. And the way this can benefit you over the long-term.
• Key things to look out for when doing your “homework”: what people within your target audience are sharing, what content types they’re sharing, and why they’re sharing what they’re sharing.
• Why what they’re not sharing is equally as important, and how a lack of a specific content type is a sign that you need to rethink your strategy.
• An example of this is a client’s concerns about not enjoying being active on Facebook, and not being active on Facebook that came up in one of my content strategy sessions. And what you can learn from what I told her to do instead.
• The biggest flaw of getting too caught up in the stats and numbers of studies on the demographics and engagement of social media platforms: the limited amount of people surveyed. And how this impacts the final results.
• When I’ll use these studies to help clients and blog readers, and why I still believe you should still keep in mind the fact that the results of your efforts might still surprise you.
• The danger of choosing platforms that you’re not that enthusiastic about and aren’t sure if your audience will like: the higher chances of not being consistent enough to be successful.
• The most important takeaway you can get out of this episode: if you feel the pressure to be on one platform, but aren’t too happy with it, you can always choose something else.
• An example of why marketing isn’t one size fits all: my experiences with Facebook Live, and how my history of not being a brilliant public speaker made my attempt at “going live” go not as well I hoped.
• What going live taught me about which mediums I really, truly thrive on.
• Why not having a corporate budget isn’t an excuse to not invest in what you need to get the reach you’re looking for, with your content marketing, and examples of a case where that’s necessary.
• Something equally as important: time investment, and the biggest problem with that: people’s misconceptions with how long it takes to get results
• The reason why, if the amount of time it takes is enough to prevent you from investing time into a specific method, it’s okay to try something else!
• It’s important to pay attention to the signs that a specific content marketing method is a bad idea. More info on what to look out for is available in my blog post on this subject.

For even more insight on this topic…
 
 Check out my blog post: “Why you need to limit the reach of your online platforms & how to get iron-clad results”.
 
 About me
I specialize in blog content promotion and audience outreach strategy.
My work has been featured on sites such as Buffer and Search Engine Journal, and I have worked with clients such as Yellowpages Canada and E-Bay. My blog, Rosie Writing Space, and podcast, People Behind the Business, are dedicated to providing practical advice for people who are “putting themselves out there” in the digital space.
 
 I am based at the Centre for Innovation in Toronto, Canada.
 
 For more info about my work, check out www.rosemaryrichings.com.
 
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