Rosemary Richings | Toronto Copywriter, Editor & Content Strategist
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  • My Blog
  • Home
  • About Me
    • My Story
    • Press
    • Contact
  • Services
    • My Rates
    • Portfolio
    • Testimonials
  • Projects
    • Podcast: People Behind the Business
    • eBook: Blog on
  • Freebies
    • Four things to do before you start blogging
    • Blogging tool recommendations
  • My Blog
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YOUR CART

Make your website even better!

Sound familiar?

You already have a website, but it's not converting. In fact, you're convinced that if it didn't go live in the first place, everything about your retail or E-Commerce business would stay well...the same!

And you've tried everything. You've tried ads, you've tried blogging, you've tried email marketing, etc, and still... nothing! 

So now you're thinking...now what? What can you do to be the Google search engine result that people find out about first, while convincing people to buy your product?
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Say "hello" to the Rewrite My Site Package!

Picture this- a website that actually converts, that actually does all the work for you, even when you're sleeping of getting people to talk about your brand, buy your products.

Sure, that's what you wanted when you hired someone to create your website, or created your own website from scratch but it didn't quite work out that way! So let's do something about it!

Let's make your website be the site that not only makes money, but is a source of pride that you'll happily show to anyone that wants to learn more about what you have to offer. 

Custom content. Custom content marketing strategy.

With me, you're not just paying for content development and editing.

You're also paying for:
  • Weekly, one-on-one content engagement strategy coaching, for making sure that your blog posts are reaching your audience on the online groups & social media platforms they check out daily.
  • Three social media post scripts per post, and three social media scripts per web page (so that you don't have to think about how to share your posts and web pages with your audience)
  • An intro call to talk through the goals, interests, and values of your customers, and how that translates into blog posts and also the look and feel of your website.
  • Assignments and worksheets that encourage you to think carefully about the customers you interact with on a daily basis.
  • Keywords, SEO, attention grabbing headlines, etc.
  • Image design and complimentary content uploads.
Other important features:
  • I'll edit three of your company's blog posts, of your choice, before they go live, in order to proofread your content, and take a look at everything from spelling and grammar, to web and audience friendliness, to your keywords, call to actions, and meta text descriptions.*
  • ​You'll also get 6 web page rewrites of your choice, on any of your web pages that are currently live on your company website. Just send me links to the original web pages, indicate what you want to accomplish with these pages, but aren't managing to succeed at, and I'll write a brand new version of your web pages from scratch based on your feedback.
And all this is available during a 9-10 week time frame.
* A version of this package is also available without blog post editing. Simply see pricing difference between getting everything included in this package and getting the same package, but without the blog post edits at the bottom of the page.
Help me with my website

So how does it work?

The "get to know you" stage
When we first start working together, I'll send you a "goals & values PDF", a series of six questions that will help you find the words to describe who you want to reach & what your goals are.  

As soon as you have a spare moment, write down your answers on a piece of paper, along with any questions you might have. Then, using the link that I'll send to you via email book an intro call to discuss your answers.  

A tip about getting the best possible results out of working with me: any existing marketing materials you can send me, will help me get to know your brand a little bit better, while helping me figure out the tone and style that your brand uses to communicate. 
Web pages are uploaded
Every time you approve a new draft, send me any photos you want to feature, and hand over access to your website platform of choice. 

Then I'll copy and paste the content online, replace the existing content, and be available for any image suggestions you might need.

I'll also include the essentials, such as keyword research, attention grabbing headlines, etc.

Once all six pages are written, we'll hit publish!
The first three drafts
On average, I write two to three drafts before I send web pages to a client. Before I start writing, you'll also get access to my Trello board (so that you can take a look at a visual timeline of what to expect & when, whenever you want). When the third draft is complete you'll get a complimentary round of revisions to request any changes that you want. The Trello board will show you exactly when you'll get to take a look at the draft.

You'll get one finished copy a week till all six web pages are rewritten.

Till then, continue your weekly routine! And the good news is that the revisions are never grammar and spelling based, so once it's time for you to take a look at a draft it shouldn't take too long. I use proofreading apps, and ask people that I know to take a look at my work as well. And I'm also a trained editor, so I never send in a error-filled document.

​All I really need you to do is approve the look and the feel of the document.
Send me those blog posts
Alright...now that your website is in good shape it's time for me to edit your blog posts before they go live.

I'll edit three of your blog posts, so any company blog posts that you've completed, send them my way.

​Upload the posts on either Google docs or Microsoft word so I can add comments and note important changes.  And if you have any questions about the edits I'll hop on the phone and answer them.

Just like with the web pages, I'll also take care of content uploads, keywords, and headline optimization, while helping you find relevant photos.

And when the editing process is complete, for a specific blog posts you can book a content engagement strategy session, in order to figure out how to reach your audience. These sessions are available for each and every blog post and are an hour long.

Perfect if...

You already have an existing website, are a retail or E-Commerce business that sells your products to consumers, and have no problem whatsoever describing who your existing customers are.

Not perfect if...

You only have a vague sense of what you offer and who you want to serve, don't really have a long-term "where you want your business to be next week, next year, etc" strategy, and/or serve businesses rather than individual consumers.
Oh and a little bit about me...
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​Rosemary is a copywriter, editor, and content strategist for the web, based in her hometown of Toronto, Canada. However, she is also known for her love of travel, and will sometimes work far away from home.  She works with a combination of E-Commerce and retail business owners, eager to use their products to improve the lives of their community. Her work has been featured on sites such as Buffer and Search Engine Journal, and she has worked with clients such as Yellowpages Canada and E-Bay. On an ongoing basis, she also produces content for her blog, Rosie Writing Space, and her podcast, People Behind the Business; both platforms are a source of guidance for independent business owners that need help with “putting themselves out there” without a large budget to work with.​

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My main hesitation before hiring Rosemary (to edit my webinar content) was the time zone difference.  However, she's very professional and reliable.  I loved her professionalism, and ability to complete the task even sooner than what was expected.  Her work is a really good start to a number of topics we will be introducing to (our target) market. In fact, my film editor is very happy with how well structured the content is. 
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Colette Gauthier

Creative Director
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Sopel Studio

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Let's get started

Make your website as worthwhile as a trustworthy employee...

Investment (including blog post editing): $6,080 Canadian *
* See below to see what your payment plan options are.
  • 2 month payment system: $3,040  in month one, $3,040 in month two.​
  • Weekly payment plan system: $608 per week (for ten weeks)
Investment (the same package but without the blog post editing): $4,880 Canadian*
*Three payment plan options are currently available. See below to see what your options are.
  • Two month payment plan: $2,440 in month one, $2,440 in month two
  • Weekly Payment Plan System: $488 per week (for ten weeks).
Sign me up!
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