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Launch a blog that takes your brand into high gear. Take your company from a ton of great blogging ideas to seven ready-for-primetime posts that will improve your organic reach and ensure your brand gets top search engine results.
The Seven Days to Blogging Package starts with a Monday morning meeting to get the wheels turning, Tuesday is strategy, and on Wednesday you have a plan. In one week, you have seven blog posts and a content promotion plan that will leverage the power of the blog to build trust in your company and drive traffic to your website.
This example is based on Monday morning start, but the package can start on any seven-day cycle.
Monday morning – The intro call
Start the week with a 30-minute intensive:
Tuesday afternoon – Stra-t-e-g-y!Get ready for a one-hour strategy session on content promotion and topics. Here’s the agenda:
Wednesday morning – Calendar session
By Wednesday you are ready to finalize an editorial calendar that determines:
Monday morning – Tada!
You are ready to roll out seven blog posts! Set up your shiny new posts on your website and schedule the publishing dates based on the editorial calendar. Move over to social media and post the custom messages in your social media queue.
Here's what you get:
The Seven Days to Blogging Package starts with a Monday morning meeting to get the wheels turning, Tuesday is strategy, and on Wednesday you have a plan. In one week, you have seven blog posts and a content promotion plan that will leverage the power of the blog to build trust in your company and drive traffic to your website.
This example is based on Monday morning start, but the package can start on any seven-day cycle.
Monday morning – The intro call
Start the week with a 30-minute intensive:
- Aspirations for your blog (for example: investors, product offerings, awareness, differentiation, etc.).
- Your “why” for being in business: what motivated you to start this business, and where do you plan to take it?
- Blog posts you’ve been reading lately that have made an impact, and what you like about them.
- How you would describe your business to a friend or family member who isn’t an industry expert.
- What you’ve noticed about your competitors and what you are doing differently and better.
Tuesday afternoon – Stra-t-e-g-y!Get ready for a one-hour strategy session on content promotion and topics. Here’s the agenda:
- Your customer’s actual problems and how you solve them.
- Topics that will get attention on social media and rank on search engines.
- Content posting frequency (aka editorial calendar).
- Busy-proofing your content promotion plan.
- Social media and other content promotion activities you are doing (conferences, pop-ups, etc.).
- Brainstorming blog post ideas.
- Seven blog topics.
Wednesday morning – Calendar session
By Wednesday you are ready to finalize an editorial calendar that determines:
- The publishing dates for seven blog posts
- The content promotion schedule
- Any key dates that align with the topics (for example: events and recognition days that are connected to your strategy)
Monday morning – Tada!
You are ready to roll out seven blog posts! Set up your shiny new posts on your website and schedule the publishing dates based on the editorial calendar. Move over to social media and post the custom messages in your social media queue.
Here's what you get:
- Seven blog posts optimized for search engine results and rankings:
- Approximately 500 words each
- Permalink, SEO title, and SEO description (this is what people see when they view your business in a search engine and improves your search engine ranking)
- Meta keyword – accurate keywords that appear in the HTML code so that search engines reflect the topic of the post
- All posts are bundled with custom social media posts and blurbs for your newsletter and all the places you hang out.
- One round of revisions per post – returned to you within 1-2 days of your request.
- Suggestions about groups that you can engage with and how to engage with them.
- Recommendations on:
- Productivity tools (automation platforms, SEO tools, etc.)
- Social media
- Content promotion
