Editorial Work
Sure, there are apps to help you make sure that your commas are in the right place, and you haven't made any embarrassing typos, but you need a human editor to do a big picture edit and make sure that:
I put my writerly knowledge and editorial know-how to work, and bring in-depth experience of what does and doesn't work on the web. A little editorial dusting will make your pages "social share share-worthy". I'm the second pair of eyes you need to make sure that your web pages or blog posts are publishable, and make your brand looks as good as it should.
We'll start with an intro call, so that I can edit your content from the point of view of someone who knows what you're trying to get out of your content, and who you want to reach. I use google docs for the main content so you can see changes that have been made, but can update the content directly on your website. SEO and keywords can also be done directly on your website platform, or provided for your webmaster to input.
I will also create a custom Trello board so that I can keep you posted on every step of the process, and where you can share examples of web pages that you love, and the marketing material you're putting out there. This will help me stay true to your voice, and what you consider to be "good" writing.
I will also send you a series of six questions that will help you find the words to describe what you want to get out of your content; this questionnaire will be discussed in the intro call, so this is a brainstorming process we'll go through together.
You'll need to make yourself available for:
- You're using words, phrases, and references that will draw in your target audience
- Your content is web, social media, and SEO optimized
- Images are telling your brand story
I put my writerly knowledge and editorial know-how to work, and bring in-depth experience of what does and doesn't work on the web. A little editorial dusting will make your pages "social share share-worthy". I'm the second pair of eyes you need to make sure that your web pages or blog posts are publishable, and make your brand looks as good as it should.
We'll start with an intro call, so that I can edit your content from the point of view of someone who knows what you're trying to get out of your content, and who you want to reach. I use google docs for the main content so you can see changes that have been made, but can update the content directly on your website. SEO and keywords can also be done directly on your website platform, or provided for your webmaster to input.
I will also create a custom Trello board so that I can keep you posted on every step of the process, and where you can share examples of web pages that you love, and the marketing material you're putting out there. This will help me stay true to your voice, and what you consider to be "good" writing.
I will also send you a series of six questions that will help you find the words to describe what you want to get out of your content; this questionnaire will be discussed in the intro call, so this is a brainstorming process we'll go through together.
You'll need to make yourself available for:
- The revision process: three drafts per page. Essentially it's a collective process where I'll leave feedback, you make changes based on the feedback, and then we'll move on to the next draft. Throughout the process, I'll also be available to answer any questions you might have, and elaborate on any patterns I notice, that you might want to remember the next time you develop your own content.
- An intro call so that we can make sure I'm capturing your company voice in the most accurate way possible (30 minutes)
- Responding to Trello messages, sharing examples of websites you love, and sharing the marketing material you're currently using (varies, because this will come up throughout every stage of the process)
- One content promotion strategy session per page or post, so that I can help you attract like-minded customers and come up with a strategy to make it happen! (30 minutes to an hour each)
Your commitment is approximately 90 minutes.
I will deliver the first round of webpage edits within five business days. I'll send you a copy to approve the draft, and deliver the final copy within 48 hours. This rate includes one set of revisions. If more changes are needed, I will provide a new quote.
- We will have an intro call so that we can make sure I'm capturing your company voice in the most accurate way possible (30 minutes).
- Review content and provide feedback, i.e.: changes and edits (30 minutes).
- Responding to Trello messages, sharing examples of websites you love, and sharing the marketing material you're currently using (30 minutes).
I will deliver the first round of webpage edits within five business days. I'll send you a copy to approve the draft, and deliver the final copy within 48 hours. This rate includes one set of revisions. If more changes are needed, I will provide a new quote.
