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E-commerce and B2B, business profiles, and blogging for engagement.
E-commerce, lifestyle and B2B
E-commerce and B2B work includes select content writing for, Kijiji Canada (eBay). It also includes samples of web page copywriting I've developed for 3 organizations, GAO RFID Inc, the creators of the RFID security system, Kimberly Dunn, an Ottawa-based musician, and White Terry, a Canadian e-commerce business that sells and creates luxury bedding.
I was a Toronto writer for YellowPages on a project that profiled business owners and featured the story of their business on the YellowPages Canada website.
Blogging for start-ups
I have worked with several start-ups such as Lokafy and BeFunky. For example, when I joined Lokafy, its founder went from offering tours in two different locations to offering a variety of tour options, and making enough money from Lokafy to quit her day job.
Disability & chronic health issues
As someone who has lived with an invisible disability since I was 4 years old, and still struggles with chronic back pain, I understand what it means to live with a disability right now. This crucial life experience has informed my approach to my writing. It has also helped brands such as Saatva Mattress company show people that struggle with similar issues that they understand/ can ease the pain they're going through.
I helped HIP Lives founder, Amie Reiman transform her dream into a publicly available resource, while giving her the confidence and skills she needs to launch her site, become a regular guest contributor to a local DJ's website, and host a weekly podcast. This involved editing blog posts, writing web pages, and helping her plan her social media and editorial calendar strategy. You can check out the site below: