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E-commerce and B2B, business profiles, and blogging for engagement.
E-commerce and B2B
E-commerce and B2B work includes select content writing for, Kijiji Canada (eBay). It also includes samples of web page copywriting I've developed for two organizations, GAO RFID Inc, the creators of the RFID security system, and White Terry, an e-commerce business that sells and creates luxury bedding in the Toronto area.
I was a Toronto writer for YellowPages on a project that profiled business owners and featured the story of their business on the YellowPages Canada website.
Blogging for start-ups
I have worked with several start-ups such as Lokafy and BeFunky. For example, when I joined Lokafy, its founder went from offering tours in two different locations to offering a variety of tour options, and making enough money from Lokafy to quit her day job.
Currently, I'm the editor and content manager of a blog and educational resource called HIP Lives. I have helped the founder transform her dream into a publicly available resource, while giving her the confidence and skills she needs to launch her site, become a regular guest contributor to a local DJ's website, and host a weekly podcast. I'm responsible for all the blog content editing and web page copywriting. I also helped her figure out her social media strategy and brainstorm ideas pre-launch. To check out the site, click on the image below: