Experienced writer and editor with a history of helping startups such as Lokafy and BeFunky, and large organizations such as E-bay, Saatva Mattress Company, and Yellowpages Group come up with blog posts and web pages that help them attract loyal customers.
As part of my work, I've been published on sites such as Stories by Buffer, Weebly Inspiration Center, Search Engine Journal, and several other websites. I have also been blogging and actively involved in digital marketing since 2009.
As part of my work, I've been published on sites such as Stories by Buffer, Weebly Inspiration Center, Search Engine Journal, and several other websites. I have also been blogging and actively involved in digital marketing since 2009.
E-bay ghostwriting: content writing for the Kijiji Canada blog
One of the largest clients I've worked with in the past is E-bay. As part of my work, I've ghostwritten blog posts for their sister organization, Kijiji Canada's blog. Here are two of the articles I've written for them in the past.
Yellowpages group (yp.ca): Business profiles
I've done a lot of work for YellowPages on a project that profiles business owners and featured the story of their business on the YellowPages Canada website. They cover local businesses, so I've profiled local, small businesses in the Toronto area.
Sustainability and sleep: Saatva Mattress: Sleep Enlightened Blog & The Good Trade
A client I've often worked with is Saatva Mattress. Sometimes I'm asked me to produce content for their Sleep Enlightened blog, a lifestyle blog specializing in healthy sleep habits. Topics I've written about include chronic pain management, healthy training routines for athletes, and sleeping in a noisy environment. I'm also a past contributor to The Good Trade, an L.A-based sustainable lifestyle blog. My debut post for Good Trade was an opinion piece where I used my experiences as a person with a disability to educate people on what properly accommodating people with disabilities actually looks like.
Blogging for lifestyle & SaaS
I have written a lot of blog content for clients in the SaaS and lifestyle industry. Shopify, loyalty programs, how tools like photo editing and design software can produce a marketable brand image, and restaurant and online education digital marketing are some of the topics I've written about. I have also interviewed locals who offer custom local experiences for travellers in an informal tour guide-like capacity.
Digital marketing "101" for small and medium sized businesses (guest writing)
I have done a lot of guest writing on the subject of digital marketing for small and medium sized businesses. This has lead to guest contributions on places like ProBlogger, the Weebly Inspiration Center, and Stories by Buffer. My articles have helped small to medium sized businesses figure out how to make use of the digital marketing platforms and resources at their disposal (without spending a fortune).
Blog editing
From 2016-2017, I took editing classes at George Brown College's St.James Campus. These courses taught me how to copyedit, proofread, and provide substantive edits to writers of all levels of experience. My editing-focused training also made it possible for me to combine my background in writing and content marketing, with a basic understanding of how to edit writers in a variety of settings, contexts, and circumstances. I have formal training in both web and print-based editing, but my professional background in editing consists of blogs and websites.
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On March 2019, I helped Amie Reiman launch the HIP Lives website. HIP Lives is a website that covers health, wellness, and advocacy for women. Especially the topic of medical cannabis therapy, and the stigma that people face.
Because she was a total beginner at blogging when we worked together, the objective was to build a niche following. Although Amie was already on Instagram at the time. Now, Amie has over 2,000 Instagram followers, over 600 Facebook followers, and her posts are regularly shared on a variety of platforms. Because of her blog posts (and her following), Amie has also been featured on places like the Dean Blundell Show and Alpha Woman Co. A few of the article published:
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From February to March 2020, I helped Toronto Workforce Innovation Group (TWIG) publish the findings of their Microtasking workshops, research, and scenarios on their blog. TWIG provides labour information and services to community groups, employers, and stakeholders in the City of Toronto.
Everything from powerpoint presentations, interviews, and research papers, to letters from the City of Toronto were edited for SEO friendliness, clarity, and accessibility to anyone who might benefit from these findings. A few of the stories published:
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For more writing samples, check out my blog
Some of my clients
