The "get to know you" stage
When we first start working together, I'll send you a "goals & values PDF", a series of six questions that will help you find the words to describe who you want to reach & what your goals are.
As soon as you have a spare moment, write down your answers on a piece of paper, along with any questions you might have. Then, using the link that I'll send to you via email book an intro call to discuss your answers.
A tip about getting the best possible results out of working with me: any existing marketing materials you can send me, will help me get to know your brand a little bit better, while helping me figure out the tone and style that your brand uses to communicate.
Web pages are uploaded
Every time you approve a new draft, send me any photos you want to feature, and hand over access to your website platform of choice.
Then I'll copy and paste the content online, replace the existing content, and be available for any image suggestions you might need.
I'll also include the essentials, such as keyword research, attention grabbing headlines, etc.
Once all six pages are written, we'll hit publish!
The first three drafts
On average, I write two to three drafts before I send web pages to a client. Before I start writing, you'll also get access to my Trello board (so that you can take a look at a visual timeline of what to expect & when, whenever you want). When the third draft is complete you'll get a complimentary round of revisions to request any changes that you want. The Trello board will show you exactly when you'll get to take a look at the draft.
You'll get one finished copy a week till all six web pages are rewritten.
Till then, continue your weekly routine! And the good news is that the revisions are never grammar and spelling based, so once it's time for you to take a look at a draft it shouldn't take too long. I use proofreading apps, and ask people that I know to take a look at my work as well. And I'm also a trained editor, so I never send in a error-filled document.
All I really need you to do is approve the look and the feel of the document.
Send me those blog posts
Alright...now that your website is in good shape it's time for me to edit your blog posts before they go live.
I'll edit three of your blog posts, so any company blog posts that you've completed, send them my way.
Upload the posts on either Google docs or Microsoft word so I can add comments and note important changes. And if you have any questions about the edits I'll hop on the phone and answer them.
Just like with the web pages, I'll also take care of content uploads, keywords, and headline optimization, while helping you find relevant photos.
And when the editing process is complete, for a specific blog posts you can book a content engagement strategy session, in order to figure out how to reach your audience. These sessions are available for each and every blog post and are an hour long.
You already have an existing website, are a retail or E-Commerce business that sells your products to consumers, and have no problem whatsoever describing who your existing customers are.
Not perfect if...
You only have a vague sense of what you offer and who you want to serve, don't really have a long-term "where you want your business to be next week, next year, etc" strategy, and/or serve businesses rather than individual consumers.