Increase the number
Say hello to the "Blogging Deluxe Edition"!
Picture this- the amazing feeling of having web pages and blog posts that show up on the first page of search engines, get shared multiple times over the long term by your customers, and lead to more customers and more revenue over the long-term.
Because that's exactly what having customized blog posts, that are designed to suit the needs, interests, and values of your customers can do for your website and your business.
Besides...wouldn't you like to be your target audience's first choice, when they're ready to buy your product?
The "get to know you" stage
When we first start working together, I'll send you a "goals & values PDF", a series of six questions that will help you find the words to describe who you want to reach & what your goals are.
As soon as you have a spare moment, write down your answers on a piece of paper, along with any questions you might have. Then, using the link that I'll send to you via email book an intro call to discuss your answers.
A tip about getting the best possible results out of working with me: any existing marketing materials you can send me, will help me get to know your brand a little bit better, while helping me figure out the tone and style that your brand uses to communicate.
Audience outreach strategy
Once you've approved the final draft, it's time to book a content engagement strategy call.
I totally get that you're a busy person, which is why each call is an hour long. Think of this call as a social media audit. I'll want to know exactly what social media accounts you have access to.
And... based on what I learned about your audience, we'll talk about how we can use the accounts you're already part of to make sure that your blog post actually gets shared, read, and seen on popular search engines & social media networks.
As someone who purchased the blogging deluxe edition, you'll get one complimentary session per blog post, and additional sessions can be purchased for $100 Canadian per hour.
The first three drafts
On average, I write two to three drafts before I send a blog post to a client. Before I start writing, you'll also get access to my Trello board (so that you can take a look at a visual timeline of what to expect & when, whenever you want). When the third draft is complete you'll get a complimentary round of revisions to request any changes that you want. The Trello board will show you exactly when you'll get to take a look at the draft.
Till then, continue your weekly routine! And the good news is that the revisions are never grammar and spelling based, so once it's time for you to take a look at a draft it shouldn't take too long. I use proofreading apps, and ask people that I know to take a look at my work as well. And I'm also a trained editor, so I never send in a error-filled document.
All I really need you to do is approve the look and the feel of the document.
Keyword research, image design, and complimentary uploads
Once we've talked through how you're going to promote the content it's time to upload it, add shareable social media images, attention grabbing headlines, and conduct keyword research.
Then I'll upload content on your platform of choice, and all we've got to do is pre-schedule it!
For this package, once that's done, return to step two of this process until blog post number eight is published and uploaded.
You already have an existing website, are a retail or E-Commerce business that sells your products to consumers, and have no problem whatsoever describing who your existing customers are.
Not perfect if...
You only have a vague sense of what you offer and who you want to serve, don't really have a long-term "where you want your business to be next week, next year, etc" strategy, and/or serve businesses rather than individual consumers.