The value of content marketing, and also writing (for me personally) have one thing in common: its potential for creating a strong sense of community.
And this interest in community started at an early age, while spending hours of my life on my father's film sets, and in my mother's diaper store.
I believe that good marketing is about not attracting the most attention and spending the most money. It's actually about something a lot more important than that: the ability to build relationships and provide value.
And no matter who I'm working with, that's something that's extremely consistent.
But how exactly do I do that?
I pay attention & adapt
All you have to do is read a website that makes you want to buy a product or service, or read a copywriting blog to know that "good" copywriting is about a lot more than just putting "pretty" words on paper. It's also about making the audience feel like you've known them their entire lives.
I pay attention to the questions, comments, and concerns that consumers are bringing up on forums like Reddit, Quora, Allignable, and various social media groups to directly address the concerns and problems that they're facing in their everyday lives. However, I also realize that no one knows your customers better than you, because well... you talk to them everyday!
So I always ask you the right questions to make sure that the finished product is something that your audience will actually want to read.
I make myself available long after the final draft is complete
When I first started freelancing I noticed that all my clients have one thing in common: a great deal of confusion about what to do once the final draft is complete.
After I finish working on the final draft I make myself available to help with everything from content uploads, to content strategy.
So not only do I write and edit your content, but I also help you figure out how to reach the right audience, and get an actual return on investment on the finished product; and do this through not only taking care of the same stuff that you're used to most SEO writers offering, but also helping you introduce your customers to the content that I helped you create, on their favourite social media groups, Reddit forums, etc.
I believe that the web has the same potential for creating a sense of community as the small business that I took my first steps on. And all it takes is the right, customized strategy & content to pull it off.
I give you instant access to useful exercises
Each and every new client gets access to a variety of documents that make it a whole lot easier to figure out how to continue building a sense of community with their customers over the long-term.
When you become my new client, I send you a box file called "new client docs", which includes: a wide variety of recommended content marketing blogs, blogging and social media automation apps; and it also includes exercises that you can use in the future to be a whole lot less confused about who you're trying to reach/ what you should blog about.
I only work with clients that are as passionate about community-building as I am
My on-boarding process exists, and I only say "yes" to five new projects a month for a reason. Because I want to make it super easy to take the time to give my client projects the attention that they deserve.
And when I give those projects the attention they deserve it's a whole lot easier to create content that prioritizes long-term results rather than short-term gratification.
To pull off community-focused copywriting, it's as much about the communication between myself and my clients as it is about what my clients' customers wants.
And I totally realize that.
So not only will you get regular updates on how your project is going, but you'll also have access to a visual timeline of what to expect and when, along with a welcome package that explains my process and how to work with me in deeper detail.